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Competitive branding strategies

managing performance in emerging markets
Author: Search for this author Rajagopal, 1957- (author)
Statement of Responsibility: Rajagopal
Year: 2019
Publisher: Cham, Palgrave Macmillan
Media group: eBook/eResource
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Author: Search for this author Rajagopal, 1957- (author)
Statement of Responsibility: Rajagopal
Year: 2019
Publisher: Cham, Palgrave Macmillan
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ISBN: 978-3-030-24933-5
ISBN (2nd): 978-3-030-24932-8
Description: xxv, 288 Seiten, Illustrationen
Tags: Brand management, Competitive Advantage, Emerging Economies, Branding, Markenführung, Markenpolitik, Markenmanagement, Brand strategy, Wettbewerbsvorteil, Schwellenländer, Emerging markets, Emerging market economies
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Language: eng
Media group: eBook/eResource