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Trade Marketing, Category Management, and Shopper Marketing

organizational trends in consumer goods marketing and sales
Author: Search for this author Schmutzler, René
Statement of Responsibility: René Schmutzler
Year: 2016
Publisher: Hamburg, tredition GmbH
Media group: Book/Buch
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Barcode: 01114768 Locations: 2.4.11 SCHM Status: available

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Author: Search for this author Schmutzler, René
Statement of Responsibility: René Schmutzler
Year: 2016
Publisher: Hamburg, tredition GmbH
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Classification: Search for this systematic 2.4.11
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ISBN: 978-3-7323-8010-7
ISBN (2nd): 978-3-7323-8011-4
Description: XV, 231 S. : Tab. u. graph. Darst.
Tags: Category Management, Consumer Behaviour, Consumer Goods Marketing, Marketing, Selling, Shopper Marketing, Trade Marketing, Supplier Relationship Management, Consumer Behavior, Konsumgütermarketing, Käuferverhalten, Verkauf, Warengruppenmanagement, Lieferantenmanagement
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Language: englisch
Footnote: Zugl.: Vallendar, WHU - Otto Beisheim School of Management., Diss., 2016
Media group: Book/Buch