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Alles was Sie über Marken wissen müssen

Leitfaden für das erfolgreiche Management von Marken
Author: Search for this author Adjouri, Nicholas
Statement of Responsibility: Nicholas Adjouri
Year: 2014
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Barcode: 01090062 Locations: 2.4.1 ADJ Status: available

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Author: Search for this author Adjouri, Nicholas
Statement of Responsibility: Nicholas Adjouri
Year: 2014
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-658-00942-7
ISBN (2nd): 978-3-658-00943-4
Description: 2. Aufl., 255 S. : Abb. u. graph. Darst.
Tags: Brand management, Brand, Markenführung, Markenpolitik, Branding, Markenmanagement, Brand strategy, Markenartikel
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Media group: Book/Buch