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The New Strategic Brand Management

advanced insights and strategic thinking
Author: Search for this author Kapferer, Jean-Noël
Statement of Responsibility: Jean-Noël Kapferer
Year: 2012
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
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Barcode: 01120066 Locations: 2.4.1 KAP Status: available

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Author: Search for this author Kapferer, Jean-Noël
Statement of Responsibility: Jean-Noël Kapferer
Year: 2012
Publisher: London [u.a.], Kogan Page
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Classification: Search for this systematic 2.4.1
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ISBN: 978-0-7494-6515-5
Description: 5th rev ed., XVIII, 492 S. : Tab. u. graph. Darst.
Tags: Brand management, Brand, Branding, Markenführung, Brand strategy, Markenpolitik, Markenmanagement, Markenartikel
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Language: englisch
Earlier title: Frühere Aufl. u.d.T.: Strategic Brand Management
Media group: Book/Buch