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Beyond Multi-channel Marketing

critical issues in dual marketing
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Statement of Responsibility: ed. by Maria Palazzo ; Pantea Foroudi ; Alfonso Siano
Year: 2020
Publisher: Bingley, Emerald Publishing Limited
Media group: eBook/eResource
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Statement of Responsibility: ed. by Maria Palazzo ; Pantea Foroudi ; Alfonso Siano
Year: 2020
Publisher: Bingley, Emerald Publishing Limited
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ISBN: 978-1-8386-7685-8
ISBN (2nd): 978-1-8386-7686-5
Description: XVII, 245 S. : Tab. u. graph. Darst.
Tags: Physical Distribution, Distribution Channel, Marketing, Marketing management, Marketing Theory, Vertrieb, Vertriebsweg, Marktorientierte Unternehmensführung, Marketing mix, Marketingtheorie, Marketingwissenschaft
Participating parties: Search for this character Palazzo, Maria [Hrsg.]; Foroudi, Pantea [Hrsg.]; Siano, Alfonso [Hrsg.]
Language: englisch
Media group: eBook/eResource