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The Power of Communicating the Family Firm Status

the positive effect of family firms as a brand on consumer buying behavior and consumer happiness
Author: Search for this author Rosina, Margarete
Statement of Responsibility: Margarete Rosina
Year: 2018
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Barcode: 01116151 Locations: 2.4.4 ROS Status: available

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Author: Search for this author Rosina, Margarete
Statement of Responsibility: Margarete Rosina
Year: 2018
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.4
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ISBN: 978-3-658-19698-1
ISBN (2nd): 978-3-658-19699-8
Description: XVIII, 188 S. : Tab. u. graph. Darst.
Tags: Family Business, Consumer Behaviour, Kundenzufriedenheit, Branding, Willingness to Pay, Marketing management, Brand management, Happiness, Lebenszufriedenhei, Familienunternehmen, Käuferverhalten, Consumer Behavior, Marke, WTP, Zahlungsbereitschaft, Marktorientierte Unternehmensführung, Marketing mix, Markenführung, Brand strategy, Markenpolitik, Markenmanagement, Glück, Luck, Satisfaction, Life satisfaction
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Language: englisch
Footnote: Zugl.: Witten/Herdecke, Univ. Witten-Herdecke, Diss., 2011
Media group: Book/Buch