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Strategie und Technik des Automobilmarketing

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Statement of Responsibility: Franz-Rudolf Esch (Hrsg.)
Year: 2013
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Barcode: 01087871 Locations: 2.4.1 STR Status: leaving

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Statement of Responsibility: Franz-Rudolf Esch (Hrsg.)
Year: 2013
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-8349-3391-1
ISBN (2nd): 978-3-8349-3831-2
Description: 516 S. : Abb., Tab. u. graph. Darst.
Tags: Automotive Industry, Marketing, Brand management, Automobilindustrie, Kfz-Industrie, Branding, Markenführung, Brand strategy, Markenpolitik, Markenmanagement
Participating parties: Search for this character Esch, Franz-Rudolf [Hrsg.]
Media group: Book/Buch