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Global Brand Strategy

world-wise marketing in the age of branding
Author: Search for this author Steenkamp, Jan-Benedict
Statement of Responsibility: Jan-Benedict Steenkamp
Year: 2017
Publisher: London, Palgrave Macmillan
Media group: Book/Buch
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Barcode: 01107807 Locations: 2.4.2 STE Status: available

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Author: Search for this author Steenkamp, Jan-Benedict
Statement of Responsibility: Jan-Benedict Steenkamp
Year: 2017
Publisher: London, Palgrave Macmillan
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Classification: Search for this systematic 2.4.2
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ISBN: 978-1-349-94993-9
ISBN (2nd): 978-1-349-94994-6
Description: XXIV, 319 S. : Tab. u. graph. Darst.
Tags: World, Brand management, International Marketing, Welt, Markenpolitik, Markenmanagement, Markenführung, Brand strategy, Branding, Internationales Marketing
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Language: englisch
Media group: Book/Buch