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Portfolio-Werbung als Technik des Impression Management

eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen
Author: Search for this author Brunner, Christian Boris
Statement of Responsibility: Christian Boris Brunner
Year: 2010
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01075359 Locations: 2.4.10.1 BRU Status: available

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Author: Search for this author Brunner, Christian Boris
Statement of Responsibility: Christian Boris Brunner
Year: 2010
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.10.1
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ISBN: 978-3-8349-2450-6
Description: XXVI, 407 S. : Abb., Tab. u. graph. Darst.
Tags: Advertising, Advertising Effects, Brand management, Brand, Werbung, Branding, Markenführung, Markenpolitik, Markenmanagement, Brand strategy, Markenartikel
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Footnote: Zugl.: Gießen, Univ., Diss., 2010
Media group: Book/Buch