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The history of marketing science

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Statement of Responsibility: Eds: Russell S. Winer ; Scott A. Neslin
Year: 2014
Publisher: Hackensack, NJ [u.a.], World Scientific [u.a.]
Media group: Book/Buch
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Barcode: 01107456 Locations: 2.4.1 HIS Status: available

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Statement of Responsibility: Eds: Russell S. Winer ; Scott A. Neslin
Year: 2014
Publisher: Hackensack, NJ [u.a.], World Scientific [u.a.]
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Classification: Search for this systematic 2.4.1
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ISBN: 978-981-4619-47-9
ISBN (2nd): 978-9-8145-9647-3
Description: XXV, 502 S. : Tab. u. graph. Darst.
Tags: History, Marketing management, Marketing Theory, Geschichte, Marketing mix, Marktorientierte Unternehmensführung, Marketingtheorie, Marketingwissenschaft
Participating parties: Search for this character Winer, Russell S. [Hrsg.]
Language: englisch
Media group: Book/Buch