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Contemporary Brand Management

Author: Search for this author Johansson, Johny K.; Carlson, Kurt A.
Statement of Responsibility: Johny K. Johansson ; Kurt A. Carlson
Year: 2015
Publisher: Thousand Oaks, Calif. [u.a.], Sage
Media group: Book/Buch
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Barcode: 01124484 Locations: 2.4.1 JOH Status: available

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Author: Search for this author Johansson, Johny K.; Carlson, Kurt A.
Statement of Responsibility: Johny K. Johansson ; Kurt A. Carlson
Year: 2015
Publisher: Thousand Oaks, Calif. [u.a.], Sage
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Classification: Search for this systematic 2.4.1
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ISBN: 978-1-4522-4287-3
ISBN (2nd): 978-1-483-31196-8
Description: XI, 259 S. : Abb., Tab. u. graph. Darst.
Tags: Brand Equity, Branding, Strategic Planning, Brand management, Brand Value, Marke, Markenbewertung, Markenwert, Strategische Planung, Markenführung, Markenpolitik, Markenmanagement, Brand strategy
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Media group: Book/Buch