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Experiential Marketing

a practical guide to interactive brand experiences
Author: Search for this author Smilansky, Shirra
Statement of Responsibility: Shirra Smilansky
Year: 2018
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
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Barcode: 01122671 Locations: 2.4.1 SMI Status: available

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Author: Search for this author Smilansky, Shirra
Statement of Responsibility: Shirra Smilansky
Year: 2018
Publisher: London [u.a.], Kogan Page
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Classification: Search for this systematic 2.4.1
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ISBN: 978-0-7494-8096-7
ISBN (2nd): 978-0-7494-8097-4
Description: 2nd ed., XV, 304 S. : Tab. u. graph. Darst.
Tags: Branding, Target Marketing, Marketing management, Brand management, Online Marketing, Marke, Marktorientierte Unternehmensführung, Marketing mix, Markenpolitik, Markenmanagement, Markenführung, Brand strategy, Internet-Marketing
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Language: englisch
Media group: Book/Buch