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Identität

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Author: Search for this author Esch, Franz-Rudolf
Statement of Responsibility: Franz-Rudolf Esch
Year: 2016
Publisher: Frankfurt/M. ; New York, Campus
Media group: Book/Buch
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Barcode: 01107135 Locations: 2.4.1 ESC Status: available

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Author: Search for this author Esch, Franz-Rudolf
Statement of Responsibility: Franz-Rudolf Esch
Year: 2016
Publisher: Frankfurt/M. ; New York, Campus
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-593-50576-3
ISBN (2nd): 978-3-593-43442-1
Description: 309 S. : graph. Darst.
Tags: Image, Brand management, Brand, Markenpolitik, Markenmanagement, Markenführung, Brand strategy, Branding, Markenartikel
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Media group: Book/Buch