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Global Brand Management

eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA
Author: Search for this author Stolle, Wulf
Statement of Responsibility: Wulf Stolle
Year: 2013
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Barcode: 01087840 Locations: 2.4.2 STO Status: available

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Author: Search for this author Stolle, Wulf
Statement of Responsibility: Wulf Stolle
Year: 2013
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.2
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ISBN: 978-3-8349-4138-1
ISBN (2nd): 978-3-8349-4139-8
Description: XXXIX, 479 S. : Tab. u. graph. Darst.
Tags: China, Automotive Industry, Brazil, Germany, Globalization, Image, Russland, Brand management, USA, Automobilindustrie, Brasilien, Deutschland, Globalisierung, Kfz-Industrie, Markenpolitik, Markenmanagement, Markenführung, Brand strategy, Branding, America, Amerika
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Media group: Book/Buch