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Marketing Behavior and Executive Action

a functionalist approach to marketing theory
Author: Search for this author Alderson, Wroe
Statement of Responsibility: by Wroe Alderson
Year: 2009
Publisher: Mansfield, Martino Publ.
Media group: Book/Buch
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Barcode: 01072655 Locations: 2.4.1 ALD Status: borrowed

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Author: Search for this author Alderson, Wroe
Statement of Responsibility: by Wroe Alderson
Year: 2009
Publisher: Mansfield, Martino Publ.
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Classification: Search for this systematic 2.4.1
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ISBN: 978-1-57898-782-5
ISBN (2nd): 978-1-578-98781-8
Description: Repr. der Ausgabe von 1957, VIII, 487 S.
Tags: Marketing, Marketing Theory, Marketingtheorie, Marketingwissenschaft
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Language: englisch
Media group: Book/Buch