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Global Marketing Strategy

an executive digest
Author: Search for this author Schlegelmilch, Bodo B., 1955-
Statement of Responsibility: Bodo B., 1955- Schlegelmilch
Year: 2016
Publisher: [Cham], Springer
Media group: Book/Buch
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Barcode: 01108446 Locations: 2.4.2 SCHL Status: available

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Author: Search for this author Schlegelmilch, Bodo B., 1955-
Statement of Responsibility: Bodo B., 1955- Schlegelmilch
Year: 2016
Publisher: [Cham], Springer
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Classification: Search for this systematic 2.4.2
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ISBN: 978-3-319-26277-2
ISBN (2nd): 978-3-319-26279-6
ISSN: 2192-810X
Description: XXVII, 249 S. : Abb., Tab. u. graph. Darst.
Tags: Physical Distribution, Supply Chain Management, Marketing Strategy, Brand management, Corporate Social Responsibility, International Marketing, Vertrieb, Marketingstrategie, Markenführung, Markenpolitik, Branding, Markenmanagement, Brand strategy, CSR, Unternehmerische Verantwortung, Soziale Verantwortung, Internationales Marketing
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Language: englisch
Media group: Book/Buch