Cover von Narrative Brand Planning opens in new tab

Narrative Brand Planning

wie Marken zu echten Helden werden
Author: Search for this author Dietrich, Frank Otto; Schmidt-Bleeker, Ralf
Statement of Responsibility: Frank Otto Dietrich ; Ralf Schmidt-Bleeker
Year: 2013
Publisher: Berlin [u.a.], Springer Gabler
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01088410 Locations: 2.4.10.1 DIE Status: available

Details

Author: Search for this author Dietrich, Frank Otto; Schmidt-Bleeker, Ralf
Statement of Responsibility: Frank Otto Dietrich ; Ralf Schmidt-Bleeker
Year: 2013
Publisher: Berlin [u.a.], Springer Gabler
opens in new tab
Classification: Search for this systematic 2.4.10.1
Search for this subject type
ISBN: 978-3-642-32919-7
ISBN (2nd): 978-3-642-32920-3
Description: VIII, 142 S. : Abb.
Tags: Kommunikationspolitik, Storytelling, Brand, Brand management, Branding, Markenführung, Brand strategy, Markenpolitik, Markenmanagement, Markenartikel
Search for this character
Media group: Book/Buch