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The SAGE Handbook of Service-Dominant Logic

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Statement of Responsibility: ed. by Stephen L. Vargo ...
Year: 2019
Publisher: Los Angeles, Calif. [u.a.], Sage reference
Media group: Book/Buch
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Barcode: 01118520 Locations: 2.4.1.3 SAG Status: available

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Statement of Responsibility: ed. by Stephen L. Vargo ...
Year: 2019
Publisher: Los Angeles, Calif. [u.a.], Sage reference
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Classification: Search for this systematic 2.4.1.3
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ISBN: 978-1-5264-0283-7
Description: XXXIX, 760 S. : graph. Darst.
Tags: Case Study, Kundenorientierung, Relationship Marketing, Services, Services Marketing, Service-dominant Logic, Marketing Theory, Kundenmanagement, Case Studies, Dienstleistungsmarketing, Fallstudien, Marketingtheorie, Marketingwissenschaft
Participating parties: Search for this character Vargo, Stephen L. [Hrsg.]
Language: englisch
Media group: Book/Buch