Print Permalink
1 of 1
Cover von The road to luxury opens in new tab
E-Medium

The road to luxury

the new frontiers in luxury brand management
Author: Search for this author Som, Ashok (author); Blanckaert, Christian (author)
Statement of Responsibility: Ashok Som, Christian Blanckaert
Year: [2021]
Publisher: Singapore, Wiley
Media group: eBook/eResource
Download For download from extern company - opens in new tab

Copies

BarcodeLocationsStatus
Barcode: Locations: 1 user licence Status: Online

Content

Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic. Readers will also benefit from the inclusion of: An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China The creation of savoir faire and business plan competitions in the luxury industry LVMH's sponsoring of Viva Technology Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.

Details

Author: Search for this author Som, Ashok (author); Blanckaert, Christian (author)
Statement of Responsibility: Ashok Som, Christian Blanckaert
Year: [2021]
Publisher: Singapore, Wiley
Search for this systematic
Search for this subject type
ISBN: 9781119741312
ISBN (2nd): 9781119741381
Description: Second Edition, xix, 492 Seiten, Illustrationen
Tags: Luxury, Branding, Brand management, Luxury Goods, Luxus, Luxusgüter, Marke, Markenpolitik, Markenmanagement, Markenführung, Brand strategy
Search for this character
Language: eng
Media group: eBook/eResource