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International Marketing Strategy

the country of origin effect on decision-making in practice
Author: Search for this author Pegan, Giovanna; Vianelli, Donata; De Luca, Patrizia
Statement of Responsibility: Giovanna Pegan ; Donata Vianelli ; Patrizia de Luca
Year: 2020
Publisher: Cham, Springer International Publishing
Media group: Book/Buch
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Barcode: 01124262 Locations: 2.4.2 PEG Status: available

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Author: Search for this author Pegan, Giovanna; Vianelli, Donata; De Luca, Patrizia
Statement of Responsibility: Giovanna Pegan ; Donata Vianelli ; Patrizia de Luca
Year: 2020
Publisher: Cham, Springer International Publishing
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Classification: Search for this systematic 2.4.2
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ISBN: 978-3-030-33590-8
ISBN (2nd): 978-3-03-033588-5
ISSN: 2366-8814
Description: XIII, 188 S. : Abb., Tab. u. graph. Darst.
Tags: Country-of-Origin, Marketing management, Marketing Strategy, Decision Making, International Marketing, Designation of origin, Herkunftsbezeichnung, Marketing mix, Marktorientierte Unternehmensführung, Marketingstrategie, Entscheidungsfindung, Decision, Entscheidung, Internationales Marketing
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Language: englisch
Media group: Book/Buch