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Service-Dominant Logic

premises, perspectives, possibilities
Author: Search for this author Lusch, Robert F.; Vargo, Stephen L.
Statement of Responsibility: Robert F. Lusch ; Stephen L. Vargo
Year: 2014
Publisher: Cambridge [u.a.], Cambridge Univ. Press
Media group: Book/Buch
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Barcode: 01091014 Locations: 2.4.1.3 LUS Status: borrowed

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Author: Search for this author Lusch, Robert F.; Vargo, Stephen L.
Statement of Responsibility: Robert F. Lusch ; Stephen L. Vargo
Year: 2014
Publisher: Cambridge [u.a.], Cambridge Univ. Press
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Classification: Search for this systematic 2.4.1.3
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ISBN: 978-0-521-12432-4
ISBN (2nd): 978-0-521-19567-6
Description: XXVI, 225 S. : Tab. u. graph. Darst.
Tags: Relationship Marketing, Services Marketing, Service-dominant Logic, Marketing Theory, Dienstleistungsmarketing, Marketingtheorie, Marketingwissenschaft
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Language: englisch
Media group: Book/Buch