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Digital Luxury

transforming brands & consumer experiences
Author: Search for this author Batat, Wided (author)
Statement of Responsibility: Wided Batat
Year: 2019
Publisher: Los Angeles, Calif. [u.a.], Sage
Media group: eBook/eResource
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Author: Search for this author Batat, Wided (author)
Statement of Responsibility: Wided Batat
Year: 2019
Publisher: Los Angeles, Calif. [u.a.], Sage
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ISBN: 978-1-526-48358-4
ISBN (2nd): 978-1-526-45893-3
Description: XVI, 258 S. : Tab. u. graph. Darst.
Tags: Consumer Behaviour, Digital Transformation, Luxury, Brand management, Brand, Consumer Behavior, Digitale Transformation, Käuferverhalten, Luxury Goods, Luxus, Luxusgüter, Branding, Markenführung, Markenpolitik, Markenmanagement, Brand strategy, Markenartikel
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Language: eng
Media group: eBook/eResource