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Luxury marketing, sustainability and technology

the future of luxury management
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Statement of Responsibility: edited by Park Thaichon and Sara Quach
Year: 2023
Publisher: London ; New York, [New York], Routledge
Media group: eBook/eResource
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Barcode: 01156158 Locations: 1 user licence Status: Online

Content

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.

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Search for this author
Statement of Responsibility: edited by Park Thaichon and Sara Quach
Year: 2023
Publisher: London ; New York, [New York], Routledge
Search for this systematic
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ISBN: 9781000891904
ISBN (2nd): 9781032342917
Description: 1 Online-Ressource (xi, 194 Seiten), Illustrationen
Tags: Luxury, Retail Trade, Consumer Behaviour, Marketing, Customer Service, Consumer Goods Industry, Luxury Value, Brand management, Luxury Goods, Luxusgüter, Luxus, Käuferverhalten, Konsumgüterindustrie, Consumer Behavior, Luxus Wert, Kundenservice, Kundendienst, Luxuriöser Wert, Branding, Markenführung, Markenpolitik, Markenmanagement, Brand strategy
Participating parties: Search for this character Thaichon, Park (editor); Quach, Sara (editor)
Language: eng
Media group: eBook/eResource