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The value of luxury

an emerging perspective
Author: Search for this author Stępień, Beata, 19XX- (author)
Statement of Responsibility: Beata Stępień
Year: [2021]
Publisher: Cham, Palgrave Macmillan
Media group: eBook/eResource
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Content

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.

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Author: Search for this author Stępień, Beata, 19XX- (author)
Statement of Responsibility: Beata Stępień
Year: [2021]
Publisher: Cham, Palgrave Macmillan
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ISBN: 9783030512187
ISBN (2nd): 9783030512170
Description: xxv, 431 Seiten, Illustrationen
Tags: Brand management, Luxury, Luxury Value, Marketing, Poland, Portugal, Saudi-Arabien, Turkey, Markenführung, Markenpolitik, Branding, Markenmanagement, Brand strategy, Luxury Goods, Luxus, Luxusgüter, Luxuriöser Wert, Luxus Wert, Saudi Arabia
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Language: eng
Media group: eBook/eResource